e-Intercepts: Wireless On-Line Data Collection System

Asisa Research, one of the leading full service research agencies in America has developed a platform that is changing the way intercept survey research is conducted: the e-Intercept system.

Through the use of data-enabled handheld units, Asisa has developed a platform that allows clients to get immediate, real time results from the field; in multiple locations, cities or countries.

The system is so user friendly that it can be used both for interviewing and for self administered surveys. Through the use of the e-intercept interviewing system, your results will go from the respondent to your screen literally in a few seconds.

You can also generate instant crosstabs and fully automated reports that will allow you to present partial findings even as the team is still on the field. You can even modify question wording or questionnaire structure even if data collection has already started.

Data can be exported to the format of your choice: Sav, Xls, Txt, Dat, Csv, Xlsx and virtually any other database format.The system can be used for a wide range of research studies: customer satisfaction, new product launch and concept testing, Ad testing, Conference / tradeshow evaluation, concerts, quick polls and even exit polls for instant updated results. The platform is media rich, allowing you to incorporate video, audio and images into the survey.

MULTIPLE TYPES OF RESEARCH

The platform is highly flexible and used for many types of research projects:

• Customer Satisfaction
• New product launch
• Exit Polls (elections)
• Concept Testing
• Ad Testing
• Conferences / Tradeshows
• Concerts / Events
• Quick polling

BENEFITS

No more printing: questionnaires and reports are all electronic and available online.

Modify question wording, order, structure or skip rules in real time, while field work is being conducted.

You don’t have to wait for results: you will see summaries, cross tabs and graphs in real time, while the interview is being conducted. Some of our clients even present partial findings on the first day of fieldwork.

Never enter another questionnaire again: with e-Intercepts you are able to export complete labeled datasets, during fieldwork or after it’s complete.

Use it for interviewer or self-administered questionnaires: Intuitive questionnaire design and interface for extreme user friendliness for people of all ages.  Fun And Easy to use, which helps obtain higher response rates.

Using a hybrid methodology where the interviewer recruits potential respondents and allow them to complete the surveys on their own, assuring maximum confidentiality, higher response rates, honest answers and best of all the ability to view results as fieldwork is being conducted.

INDUSTRIES

The system is highly flexible allowing its use across many types of industries:

• Transportation: air travel, bus and train stations: customer satisfaction surveys.
• Food industry satisfaction: restaurants and bars.
• Hotels
• Banks
• Retail Stores
• Supermarkets / Department stores
• Shows, Movies and Theaters.
• Sporting events, concerts and fairs.
• Conferences or trade shows.

TYPES OF SERVICE

Asisa offers the e-Intercept system for both end users and other market research agencies.